A different approach, a different market, a different action.
DNA testing gives a practice a deeper, data-backed way to guide the same recommendation it already makes with the supplements — optional insight, never a requirement to begin.
Not to be mixed with Supplements.
Because the buying decision, timeline and audience are different, Genetics is never bundled into Supplements messaging, pricing, or onboarding as a default — it is offered as its own, clearly separate step.
| What is being compared | Supplements | Voué Genetics |
|---|---|---|
| Approach | A daily ritual — take it and it works in the background | A diagnostic decision — a test, a result, a conversation |
| Market | Broad — every patient, immediate need | Narrower — practices and patients ready to personalise |
| Action | Recommend and start same-visit; recurring subscription | Order the test, wait for results, review with the practice; periodic, not habitual |
A generic recommendation is still a guess.
Most practices have no personalised alternative to offer, and the few that do are not using DNA. That gap is measurable.
of dietitians surveyed do not incorporate genetic testing into their practice at all.
PMC12430391 (2025)of nutrition professionals feel insufficiently trained in personalised nutrition.
Unified Forces Preventive Nutrition Conference survey (PMC7071140)of patients maintained weight loss at 300 days — nutrigenetically-guided against matched patients given standard advice alone, in a controlled clinic study.
PMC2151062Voué Metabolic.
A simple buccal swab — a cheek swab, no blood draw and no lab visit. It reads 15 sub-categories of metabolic health against a food list of up to 1,000 items, is reviewed with the practice, and points directly at which Voué products to recommend — including, for patients on a weight-management journey, how their nutrient needs shift, whether they are using a weight-loss medication or managing it through lifestyle alone.
Not a report — a take-home guide.
The output isn't a results sheet the patient reads once and files away.
Alongside the metabolic result, Voué Metabolic translates the patient's own genetics into a practical food guide — which foods to favour and which to limit, based on how their body actually processes them — something she takes home and adapts into everyday eating, the same way BASE, GLOW, HAIR or BALANCE is something she takes home and uses.
Genetics and Supplements share this trait deliberately: both hand the patient something to live with daily, not a document to interpret alone. Beyond Voué Metabolic, no further Voué Genetics products are defined — no additional tests, panels or diagnostics are referenced until they are named and scoped.